Doe & Fawn Coffee Roasters
Brand + website refresh
Helping an emerging coffee brand grow its base.
Services provided:
— Brand development
— Website design
— Website build*
— Video editing
— Icon library
— Illustration
— Email campaign (Klaviyo)
*Delivered by MaumburyDesign
A small coffee business with its sights set on growth decided the time had come to update its website. There was little in the way of a brand other than a logo and two established colours — sage and peach — which differentiated between the Principal and Distinct product offerings.
Basic brand guidelines were required quickly to establish the look and feel for the website and other collateral going forward. This evolved through a series of moodboards.
Moodboard
The label
The coffee bags were already printed with copper foiled logos but no label had been designed, so this became the first priority. Clarity and simplicity were key to the client’s wishes so a minimalist approach was taken. Each label features an attributes index denoting the levels of sweetness, acidity and body.
Info cards
Info cards featuring a map locating the point of origin, information about the farmer and a quote from the co-founder accompany all coffee sales.
Icon library
Website
Email campaign
