A new look for a fintech seeking to disrupt the pensions sector.
Tumelo
Illustrations
Services provided:
— Illustration
— Animation
Tumelo are a digital disruptor leveraging their proxy voting platform to allow pension holders to influence the behaviours and policies of the companies their pensions are invested in. I was asked to come up with some concepts to refresh their website and other digital comms.
The team were very open to anything I felt could work for the brand so I gave them three options: a ‘safe’ photographic route; a contemporary illustrated route; and a wild card ‘cyan fantasy’ illustrated route. Happily they went with the latter.
Website
In addition to the Home page hero image (animated as above) were these illustrations to support the account setup and user guide messaging.
Blog posts
Illustrations also featured in Tumelo’s weekly blog post, the Vote Roundup.
Impact GIFs
A set of GIFs were created to show the positive impacts voting could achieve.
