Natural England
ECL Strategic Vision
Presenting a vision for the government’s natural environment advisor.
Services provided:
— Powerpoint Design
— Programme Identity
— Iconography
— Visualisation
Natural England were looking to engage leaders with their nationwide programme to restore large swathes of England’s previously wild habitats to their former glory. The strategic vision for their Environmental Collaborative Leadership programme was already written up. Now they needed a comms deck designed to match its ambition. The good people at Interaction were working with Natural England to deliver their training programmes and put Nvision forward to help out with the comms.
Programme identity
A bold font and colour treatment combine to suggest a landscape.
The vision
The vision encompassed a multitude of aspirations across many environments so a simple framing of the vision statement surrounded with environmental imagery and brand colours sufficed.
Goals
A series of icons highlight the four main goals.
Behaviours and values
Photographic compositions convey the core behaviours and values required to deliver the programme successfully.
The ECL Learning Ecosystem
A high-level visualisation of the ECL Learning Ecosystem conveyed the behavioural change required to deliver the vision: At the centre was the Self, representing ways of working and conduct at an individual level; This fed into the middle ring, Collaborative Leadership, encouraging leaders to communicate with each other to exploit the organisation’s wealth of knowledge; This in turn fed into the outer ring, Nature, depicting their vision of thriving nature.
